Daniel ek spotify6/7/2023 And the work there is already well underway.”Įk also touched on the recent controversy surrounding the platform’s hit podcast, The Joe Rogan Experience. “This evolution will take time, but I know some of you are wondering what this means in the near term. Ek believes the “Spotify ecosystem” will one day house 50 million creators, saying, “Think of it as 50 million small-and-medium-sized businesses that we can support by giving them the infrastructure and resources to grow. He also shared that there are now 11 million creators on the platform, an increase from the 8 million figure Ek quoted last year at Spotify’s Stream On event. ![]() And that was always the music business to begin with,” Ek told Spotify’s investors. “The evolution here will be about unlocking through superfans.
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